In May 2025 UBS published the sixth edition of its Global Family Office Report, drawing on 317 family offices whose participating families had an average net worth of USD 2.7 billion. Buried in the allocation table is a single number that explains most of what people mean when they talk about investing like the very wealthy: 44% of the average portfolio sat in alternative asset classes. Not 5%, not 15%. Forty-four. That figure is not evidence of superior insight, and it is not a promise of superior returns. It is evidence of a different opportunity set, available on different terms, to people who can accept conditions most investors cannot. Understanding exactly what those conditions are is more useful than aspiring to the number.
What the Wealthy Actually Hold
The UBS allocation table is worth reading line by line, because the composition is more revealing than the headline. Against 56% in traditional asset classes, split 30% equities, 18% fixed income and 8% cash, the alternative half of the portfolio breaks down as 21% private equity, 11% real estate, 4% hedge funds, 4% private debt, 2% gold and precious metals, 1% infrastructure, 1% art and antiques, and under 1% commodities. Within the private equity allocation, direct investments at 11% slightly exceed funds and funds of funds at 10%.
Two things follow immediately. The first is that the alternatives allocation is not exotic. It is overwhelmingly private equity and property. The categories that dominate popular imagination when people picture how the rich invest, art at 1%, gold at 2%, commodities at effectively zero, are rounding errors. A family office portfolio is a large equity position, a large private equity position, a meaningful property position and very little else.
The second is regional variation that is larger than the global average suggests. European family offices held 27% in private equity and 11% in real estate. Middle Eastern offices held 25% in private equity and 14% in real estate. Asia-Pacific held 13% and 7% respectively, with far higher fixed income at 23%. There is no single wealthy investor behaviour to imitate. There are regional capital markets with different depths, different histories and different tax treatments, and the allocations follow those constraints rather than any universal insight.
What genuinely distinguishes the private equity allocation is that half of it is held directly rather than through funds. Knight Frank's Family Office Survey 2026, based on interviews with more than 40 family offices across London, New York, Dubai, Singapore and Hong Kong, is explicit about why. Direct ownership, it reports, remains attractive because it allows families to shape development strategies, manage risk, and capture the full upside rather than sharing returns through fund structures. That is a direct statement of preference against the vehicle this publication's own sponsor operates, and it should be read at face value.
The same survey identifies the structural condition that makes all of this possible. Private banks, it observes, are constrained by post-2008 regulation, leaving a gap for family offices that require complex leverage, direct private deals, and high-yield strategies. This is the mechanism in a sentence. The wealthy do not have access to a better version of the retail product. They have access to a category of transaction that the retail distribution system is not permitted to carry, and they have the balance sheet to absorb the terms on which that category is offered.
None of this describes cleverness. It describes eligibility, scale and tolerance. Those three things are what the phrase "invest like the 1%" actually denotes, and all three are examinable.
The Mechanics of Access
Access in private markets is not a single gate. It is four separate constraints, and an investor typically fails on more than one of them.
The first is ticket size. Institutional-quality private funds are sized around the operating economics of a general partner who must monitor a manageable number of limited partners, and the resulting minimum commitments run into the millions. This is not gatekeeping for its own sake. A fund with a thousand small investors incurs administration, reporting, tax documentation and investor-relations costs that materially change the fee it must charge. The minimum exists because the alternative to the minimum is a higher fee, which is precisely the trade that platforms offering smaller tickets have made.
The second is the closed-end structure itself. A traditional private fund draws capital over an investment period and returns it over a harvest period, with a total life commonly running to ten years or more and no contractual right of withdrawal in between. That structure is what allows a manager to buy an asset that cannot be sold quickly, improve it over years, and sell it when a buyer appears rather than when an investor asks. An investor who cannot sign that commitment cannot participate in the strategy, whatever their net worth. The CFA Institute has published a figure worth holding onto here: an analysis by the secondaries adviser Palico of 200 private equity funds found more than 85% failed to return investors' capital within the ten-year term. The lock-up is not theoretical and it frequently extends.
The third is deal flow, which is the constraint least amenable to being solved with money. A general partner allocating a limited amount of capacity in an oversubscribed fund allocates it to existing relationships, to investors who committed in a difficult vintage, and to those who can write a cheque that justifies the administrative burden. Preqin, now part of BlackRock, forecast in its Private Markets in 2030 report that global alternatives assets under management will reach USD 32 trillion by 2030, with the private wealth channel expected to underpin much of that fundraising. Rapid growth in a strategy generally means capacity constraints ease, but it also means the funds that were genuinely capacity-constrained remain so, and the capacity that opens up is not necessarily the capacity an investor wanted.
The fourth is time horizon, and it is the only one that is not a market structure at all. It is a property of the investor. A family with a twenty-year horizon and no requirement to fund a liability in the next decade can accept an illiquid position at a price that a pension fund with monthly outgoings cannot. That is a real and durable advantage, and it is available to any investor who genuinely has it, regardless of wealth. Most investors who believe they have it discover under stress that they do not.
Taken together, these four constraints explain the allocation table. They do not explain a return.
The Fee Stack Between Asset and Investor
Between the underlying asset and the end investor sits a stack of charges, and in the access-democratisation category that stack has grown a layer rather than shed one.
Start with the base case. A conventional private fund charges an annual management fee, commonly in the range of 1.5% to 2.5% of committed or invested capital, plus a performance fee typically near 20% of profits above a hurdle. On a ten-year hold, the management fee alone consumes something in the region of 15% to 25% of committed capital before any performance fee applies. This is not a controversial statement; it is arithmetic that every private markets investor performs.
The CFA Institute's Sebastien Canderle made an observation in November 2025 that deserves more attention than it received. Management and advisory fees at Blackstone, he noted, exceeded performance fees in seven of the past ten fiscal years. That is a statement about where the economics of a large alternatives manager actually sit. A performance fee aligns interests. A management fee on ever-growing assets does something else, and when the second exceeds the first over most of a decade at the industry's largest firm, the alignment argument requires more care than it is usually given.
Now add the access layer. A platform that exists to reduce the minimum ticket must itself be paid, and it is paid on top of the underlying fund. A setup fee, an annual platform fee, and in some structures a share of carry, are charged before the investor sees a single euro of the underlying manager's performance. The investor who could not reach the fund at all now reaches it, but reaches it through a wrapper that has reduced the net return relative to the investor who could reach it directly. Whether that trade is worth making is an empirical question, and it has been answered.
The answer, published by Balloch, Mainardi, Oh and Vokata in a 2025 working paper revised in March 2026, is uncomfortable. Studying private equity performance realised by individual investors, they find that the most affluent investors outperform the least affluent by nine percentage points in public market equivalent terms. Adviser fixed effects explain two-thirds of the variation in performance and 75% of the wealth performance gap. Intermediary fees, they conclude, impose a sizeable drag on performance, especially for less affluent investors.
Read that carefully, because it inverts the marketing premise of the entire category. The category's claim is that the constraint on outcomes is access. The evidence says the constraint is intermediation. Two investors in nominally the same asset class realise materially different outcomes, and the difference is explained principally by who stood between them and the asset, not by whether they got in.
The uncomfortable corollary is that an investor who obtains access on worse terms than the wealthy investor obtains it has not narrowed the gap. They have documented it.
Dispersion, and Why Access Is Not Selection
The second reason access does not equal outcome is dispersion, and it is the single most under-emphasised fact in private markets marketing.
In public equities, the difference between a good and a poor manager in a given asset class is measured in a few hundred basis points a year, and the passive alternative is available at a handful of basis points. In private markets the gap between top-quartile and bottom-quartile managers in the same strategy and the same vintage is measured in whole multiples of invested capital. There is no passive alternative, because there is no index an investor can actually buy, and there is no daily price at which to judge progress.
This changes the meaning of the word "access" entirely. Access to public equities is a commodity. Access to private markets is access to a distribution of outcomes whose upper half is genuinely attractive and whose lower half is worse, after fees and after illiquidity, than a cheap global index fund. An investor who obtains access without obtaining selection has bought a lottery ticket with a ten-year lock-up and a 2% annual carrying cost.
Manager selection is therefore not a refinement of the private markets decision. It is the decision. And selection capability is not evenly distributed, which returns us to the Balloch finding: adviser effects explaining 75% of the wealth performance gap is, in substance, a measurement of unequal access to selection rather than unequal access to funds.
The academic literature has begun to state this bluntly. Ludovic Phalippou of Oxford's Saïd Business School, writing in July 2025, argued that the shift of private markets toward individual investors exposes them to high fees, opaque structures and misleading performance metrics, and concluded that without strong governance and transparency this is not democratisation but exploitation. Phalippou has spent two decades documenting the gap between reported and realised private equity returns, and his verdict is not a rhetorical flourish. It is a summary of a research programme.
The most formal version of the argument comes from Clayton and de Fontenay, writing as an ECGI law working paper in February 2026. Their conclusion is that the democratisation narrative has it backwards, that retailisation erodes private equity's advantages in investor performance and corporate efficiency while subjecting individual investors to new risks, and that expanding access undermines the very benefits that access aims to deliver. The mechanism they describe is straightforward. Private markets earn part of their return from conditions that only exist while capital is scarce and patient. Widening the investor base makes capital abundant and less patient, which changes the asset, not merely the investor.
That argument may be too strong. It is not obviously wrong. And an investor who has not engaged with it has not finished evaluating the category.
The Case Against the Whole Argument
The strongest objection to everything above is simpler than any of it, and it is arithmetic.
On 18 August 2026 the United States Treasury's daily par real yield curve put the ten-year real yield at 2.41%. The five-year stood at 2.10% and the thirty-year at 3.03%. At the start of the year, on 2 January, the ten-year real yield was 1.94%. An investor can today buy, in size, with daily liquidity, with no manager, no carry, no lock-up, no capital call schedule and no operational drag, a real return of roughly 2.4% a year for a decade.
That is the hurdle. Every illiquid alternative asset must clear it after fees, after operating costs and after whatever discount the investor applies for not being able to sell. In 2021 the equivalent real yield was negative, and any positive real return looked like an achievement. That world has ended, and a great deal of alternatives marketing has not caught up with the fact.
The second objection is the long-run record of the liquid alternative. The UBS Global Investment Returns Yearbook 2026, produced with Paul Marsh and Mike Staunton of London Business School and Elroy Dimson of Cambridge, covers 126 years across 35 markets. Its finding is that since 1900 equities have outperformed bonds, bills and inflation in every country with a continuous investment history. One US dollar invested in equities in 1900 became USD 124,854 in nominal terms by the end of 2025, against USD 284 in long bonds and USD 69 in Treasury bills. In real terms, equities returned 6.6% a year over the period against 1.6% for bonds. A globally diversified equity index fund charging ten basis points is available to any investor in any of HelmShare's eligible jurisdictions today, without a minimum, without a lock-up and without an adviser standing in the middle.
Put those two objections together and the honest position on alternatives becomes narrow. Alternatives must beat a 2.4% real risk-free rate, must beat a cheap global equity index over the holding period, and must do so net of a fee stack that consumes a fifth of committed capital across a decade, in a strategy where the dispersion between the best and worst manager exceeds the entire expected excess return. That is a demanding specification, and most funds in most vintages will not meet it.
The third objection is the one raised by the wealthy themselves. Knight Frank's family offices told the firm they prefer direct ownership specifically to capture the full upside rather than sharing returns through fund structures. If the people with the most access and the most information are choosing to bypass the fund layer, that is a data point about the fund layer.
The defence, such as it is, is that direct ownership requires an internal team, a deal-sourcing network and an operating capability that most investors do not have and cannot economically build. The choice for a EUR 2 million allocation is not between a fund and a direct deal. It is between a fund, a public market equivalent, and nothing. But that is a much smaller claim than the one the category usually makes.
What an Investor Should Ask Instead
The practical consequence of all of the above is a short list of questions that are answerable in advance and are rarely volunteered.
The first is the full fee path, expressed as a cash figure rather than a percentage. What does the investor pay, in euros, across the expected life of the investment, at the manager level, at the platform level and at the adviser level, assuming the fund performs exactly at its target. A structure that cannot produce that number on request is not being coy; it has not been designed to be examined.
The second is the source of the return. Is it operating cash flow from an asset that exists and is producing today, or is it a projected exit multiple on an asset yet to be improved. The two have entirely different risk profiles and entirely different information content, and they are frequently presented in the same document with the same font.
The third is the liquidity mechanism, stated precisely. Not "periodic liquidity" but the frequency, the gate, the notice period, the conditions under which the gate closes, and what happened the last time a comparable structure was tested. An investor who has not read the redemption clause has not read the offering.
The fourth is the operator, because in an operating real asset the dispersion the academic literature measures across managers shows up as dispersion across operating capability. Scale of fleet or portfolio, purchasing power on inputs, negotiating position at insurance renewal, and the ability to move an asset to where demand is, are the variables that separate outcomes when the asset class average is unexciting.
HelmShare's structure is built around that last point and is offered here as one worked answer among several, not as a resolution of the argument above. HelmShare Prime Fund, L.P. is a Cayman Islands exempted limited partnership issuing limited partnership interests. Its general partner and investment manager is HelmShare LLC, regulated by the Dubai Financial Services Authority in the DIFC as a Category 3C firm. Interests are offered under Regulation S outside the United States to professional, qualified and high net worth investors in the EU and EEA, the United Kingdom and the Gulf, and US persons are excluded. The fleet is operated at scale by Navigare, which has given a contractual 8% yield commitment to the Fund. That commitment runs to the Fund and is not a promise to any individual investor. Returns are targeted rather than assured, and capital is at risk.
The larger point survives the structure. The wealthy do not earn better returns primarily because they are better investors. They earn them, when they do, because they can meet minimums, sign decade-long commitments, reach managers who are not selling, and wait. Those are structural facts, they are documentable, and they are not costless. An investor who obtains access on inferior terms to a strategy whose median outcome does not clear a 2.4% real risk-free rate has not started investing like the 1%. They have simply started paying like them.
References
1 UBS. "Global Family Office Report 2025." Survey report, 21 May 2025.
https://advisors.ubs.com/mediahandler/media/708880/UBS-Global-Family-Office-Report-2025-Final-Single-Pages.pdf
2 Knight Frank. "Our Family Office Survey 2026 results: leverage and legacy." The Wealth Report, 23 April 2026.
https://www.knightfrank.com/research/article/2026/4/family-office-survey-2026-results
3 Preqin, a part of BlackRock. "Preqin Releases Private Markets in 2030 Report." Press release, 16 October 2025.
https://www.preqin.com/about/press-release/preqin-releases-private-markets-in-2030-report
4 Balloch, C., Mainardi, S., Oh, S. and Vokata, P. "Democratizing Private Markets? Private Equity Performance of Individual Investors." Working paper, June 2025, revised March 2026.
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5319498
5 Clayton, A. and de Fontenay, E. "Private Equity for All: The Paradoxical Push to Democratize Private Markets." ECGI Law Working Paper No. 898/2026, February 2026.
https://www.ecgi.global/sites/default/files/2026-02/private-equity-for-all_0.pdf
6 Phalippou, L. "Private Markets for the People? Or Just More People for Private Markets?" Working paper, 10 July 2025.
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5346980
7 Canderle, S. "Private Markets: Why Retail Investors Should Stay Away." CFA Institute Research and Policy Center, 13 November 2025.
https://rpc.cfainstitute.org/blogs/enterprising-investor/2025/private-markets-why-retail-investors-should-stay-away
8 UBS. "Global Investment Returns Yearbook 2026: Timeless lessons for today's investment challenges." Media release, 3 March 2026.
https://www.ubs.com/global/en/media/display-page-ndp/en-20260303-global-investment-returns-yearbook-2026.html
9 U.S. Department of the Treasury. "Daily Treasury Par Real Yield Curve Rates, 2026." Data series, 18 August 2026.
https://home.treasury.gov/resource-center/data-chart-center/interest-rates/TextView?type=daily_treasury_real_yield_curve&field_tdr_date_value=2026
Interested in yacht investments?
Investors evaluating a private markets allocation on these terms are welcome to request the HelmShare Prime Fund materials, which set out the full fee waterfall in cash terms, the source of distributable cash flow, and the liquidity and transfer provisions of the limited partnership interests. The materials are available to professional, qualified and high net worth investors outside the United States. Capital is at risk and targeted returns are not assured.
