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Market intelligence

Sales volumes, charter demand, inventory and the structural shifts behind them.

12 articles

What is happening in the yacht market right now?

  • Marine Digital Transformation

    CPP Investments and General Atlantic committed 600 million dollars to Boats Group in December 2025, an institutional judgement that the marine industry sits at an early stage of digital and AI-led transformation.

    Mike Soertsz12minUpdated Aug 2026

  • Strategic Yacht Acquisition 2026

    Yacht buyers in 2026 evaluate fuel consumption, crew requirements and resale value before purchase, and shipyard order books remain full through 2028 and 2029 despite the shift away from impulse buying.

    Mike Soertsz12minUpdated Aug 2026

  • Vision Marine’s M&A Playbook

    Vision Marine Technologies recorded a 504 per cent increase in boat sales within seven weeks of acquiring Nautical Ventures Group in June 2025, selling 8.2 million euros of boats between 20 June and 8 August.

    Mike Soertsz18minUpdated Aug 2026

  • Superyacht Market Surge 2025

    Ten superyachts over 100 metres came to market simultaneously in 2025, led by the 101-metre Kusch-built I Dynasty at 240 million euros, an inventory level that has restored negotiation to the top of the market.

    Mike Soertsz18minUpdated Aug 2026

  • Global Yacht Sales Trends

    Global yacht sales continued to expand in 2024 while growth normalised after the exceptional 2020 to 2022 pandemic surge, with no audited industry sales figure published for the sector.

    Mike Soertsz24minUpdated Aug 2026

  • Yacht Industry Economic Impact

    The yacht market contracted sharply in the 2008 and 2009 financial crisis but stabilised by 2010 to 2011 and resumed growth by 2012 to 2013, recovering faster than most luxury sectors.

    Mike Soertsz26minUpdated Aug 2026

  • Yacht Consumer Insights

    Yacht demand in 2024 came from four distinct investor groups, ultra-high-net-worth individuals, institutional funds, technology sector wealth and emerging market buyers, each applying different criteria to the same asset.

    Mike Soertsz25minUpdated Aug 2026

  • Political Changes Impact

    Political change reaches the yacht industry through five regulatory domains, environmental emission standards, safety and security regulation, tax policy, trade and tariff rules, and geopolitical sanctions, each altering ownership cost and market access.

    Mike Soertsz24minUpdated Aug 2026

  • Yacht Technology Trends 2024

    Yacht propulsion in 2024 divided across four competing routes, hybrid diesel-electric, full battery-electric, hydrogen fuel cells and alternative fuels, with hybrid systems taking the lead because they compromise least on range.

    Mike Soertsz25minUpdated Aug 2026

  • Charter Yacht Sector Growth

    No audited measurement of global charter yacht market size existed as of 2024, and the estimates in circulation come from commercial research houses with unpublished methodology, though charter demand grew across the major Mediterranean and Caribbean destinations.

    Mike Soertsz26minUpdated Aug 2026

  • HNW Yachting Trends

    Cerulli Associates projects US$124 trillion of United States wealth transferring through 2048, and the younger owners inheriting it favour technology integration, sustainability and experience over the traditional luxury markers that shaped yacht specification.

    Mike Soertsz27minUpdated Aug 2026

  • Social Media Impact

    Yacht industry marketing in 2024 runs across four platforms with distinct functions: Instagram for visual lifestyle positioning, YouTube for virtual tours, TikTok for younger demographics and LinkedIn for business-to-business networking.

    Mike Soertsz24minUpdated Aug 2026

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